Engage the public via live video Live video has taken over political social media.
Serving as a sort of alternative to traditional newscasts, social media video empowers politicians to break their own news and have conversations with constituents in real-time.
For example, many politicians have taken to regular live streaming on Facebook and Instagram as a way to interact with voters and non-voters alike. Rather than just talk at voters, live video encourages both meaningful and personable conversations.
Live social video is especially powerful for smaller, local politicians who need to address issues that might not be receiving mainstream news coverage in Facebook & YouTube Instagram Live.